Trainer School - Turn Your Passion Into Profit | January 23rd
One Day Only Event

BUILDING THE FOUNDATION
FOR SUCCESS

The Real-World Tools Every Coach Needs to Build a Career, Not Just a Job

Friday, January 23rd 9:00 AM - 5:00 PM Varsity House Gym, Orangeburg NY
Lunch Provided + Optional Bar Social
Secure Your Spot Now
Why Attend

Why This Day Will Change Your Coaching Career

You're not just attending another seminar. You're learning from coaches who are building multi-million dollar gyms, training elite athletes, and creating systems that scale.

Real-World Systems

No theory. No fluff. Just proven systems being used right now in successful facilities across the country.

Learn From The Best

Get inside the minds of coaches and owners who are in the trenches every single day building, leading, and winning.

Career Acceleration

Walk away with actionable strategies to become highly sought-after, command premium rates, and build the career you deserve.

Network With Pros

Connect with other ambitious coaches and industry leaders who are serious about leveling up their game.

Hands-On Training

This isn't just lectures. You'll be actively participating in training sessions and workshops led by industry experts.

Varsity House Gym Training Varsity House Gym Facility
Success Stories

Hear From Coaches Who've Been There

Real testimonials from coaches who attended our events and transformed their careers.

Jeff
Engage Personal Training
Ben
Zen Athletic
Max Resendez
Vital
Our Community

Join a Community of Winners

Our events bring together the best coaches and gym owners from across the country.

Stephen of AMP, Shawn of TNL, Colin of Varsity House
Stephen (AMP), Shawn (TNL) & Colin (Varsity House)
Dan Goodman presenting at Business of Strength
Dan Goodman delivering insights at a past event
Stay Gold Toronto - Gym of the Year Winners
Adam, Vin, Joel, Joe & Dan — featuring Vin & Joel of Stay Gold (Toronto), Gym of the Year Winners
Expert Lineup

Learn From The Experts

These aren't speakers. They're the coaches, owners, and leaders who are building the future of strength training.

Adam Menner

Adam Menner

COO & Co-Owner
Varsity House Gym & The Business of Strength

Joe Riggio

Joe Riggio

Founder, Varsity House Gym
Co-Founder, The Business of Strength

Dan Goodman

Dan Goodman

CEO & Co-Owner
Varsity House Gym & The Business of Strength

Mike Atkinson

Mike Atkinson

Elite Strength Coach
Expert in Coach Development

Scott Leech

Scott Leech

Associate AD & Head Strength Coach
University of Rhode Island

Joe Kinee

Joe Kinee

Director of Training
Engage Personal Training

The Agenda

Your Day of Transformation

Every session is designed to give you actionable takeaways you can implement immediately.

8:45 - 9:00 AM
Registration
Varsity House Gym
9:00 - 9:15 AM
Welcome & Opening Remarks
Dan Goodman, CEO & Co-Owner, Varsity House Gym
9:15 - 10:15 AM
Contact Prep for Coaches
Scott Leech, University of Rhode Island
Be Prepared to Train
10:30 - 11:30 AM
Becoming a Highly Sought-After Coach
Mike Atkinson
11:45 AM - 12:45 PM
Building a Training Experience That Scales
Adam Menner, COO & Co-Owner, Varsity House Gym
12:45 - 1:45 PM
Lunch Break
Powered by B+M Market (included)
No one tops our lunches!
1:45 - 2:45 PM
The Hiring Guide to a Great Team
Joe Riggio, Founder, Varsity House Gym
3:00 - 4:00 PM
Building a Gym Culture from Scratch
Joe Kinee, Director of Training, Engage Personal Training
4:15 - 5:00 PM
Closing Panel & Q&A
All Speakers, Moderated by Dan Goodman
5:30 - 7:30 PM
Bar Social & Appetizers (Optional)
Gentle Giant Brewery
Network with speakers and fellow coaches
Got Questions?

Frequently Asked Questions

Everything you need to know about Trainer School.

Who is this event for?

Trainer School is designed for personal trainers, strength coaches, gym owners, and fitness professionals who want to build a sustainable career in the industry. Whether you're just starting out as a coach, looking to level up your skills, or you're a gym owner wanting to develop your team and improve your systems—this event will give you the tools and strategies you need to succeed.

What's included in my ticket?

Your ticket includes full access to all sessions and workshops throughout the day, a catered lunch from B+M Market, networking opportunities with speakers and fellow coaches, and access to exclusive resources and materials. The optional bar social at Gentle Giant Brewery is separate but highly recommended for networking!

What should I wear/bring?

Come prepared to train! The morning session with Scott Leech includes hands-on training, so wear athletic clothing and bring training shoes. We also recommend bringing a notebook or device for taking notes during the presentations.

Where is the event located?

Trainer School will be held at Varsity House Gym in Orangeburg, NY. It's easily accessible from the NYC metro area and there's plenty of free parking available. Detailed directions will be sent to registered attendees.

Will there be opportunities to network?

Absolutely! Networking is a huge part of what makes our events special. You'll have opportunities during lunch, breaks, and especially at the optional bar social at Gentle Giant Brewery from 5:30-7:30 PM. This is where some of the best connections happen!
Limited Spots Available

This Is Your Moment to Level Up

If you're serious about turning your coaching into a real career—not just a side hustle—this is where you need to be on January 23rd.

Varsity House Gym • Orangeburg, NY

Business of Strength

© 2025 Varsity House Gym & The Business of Strength. All rights reserved.